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      <image:title>Articles and Resources - Are you saving for the right things? - That’s where squirrel funds come in.</image:title>
      <image:caption>At Aptus, we help people build a savings rate that gets them to retirement, while also carving out money for the things that make life better now. Squirrel funds are intentional savings for things that don’t show up in your budget every month but still matter.</image:caption>
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      <image:title>Articles and Resources - The Pink Tax: How It’s Sneaking Into Your Wallet (and What You Can Do About It)  - At Aptus Financial, we believe your money should work for you, not against you. And while you might expect to pay more for better quality or better service, there’s a hidden cost that many women don’t even realize they’re paying: the “pink tax.” Let’s talk about what it is, how it shows up, and how to keep more of your hard-earned money. </image:title>
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